Colt Apparel
Have you ever considered how much sports apparel companies pay to top athletes in the field? Well it is huge indeed and we see it in so many sports from Tennis to Golf and even bicycle racing. These contracts, sponsorships and endorsements must be working well because there seems to be no end in site as to how much these companies will pay for these top athletes to wear their logos. In fact it was rather interesting to see Tiger Woods’ caddie wearing a sports attire apparel and receiving a huge sum of money.
Sure it makes sense, consider how many times that caddie is seen in the Television shots when they focus in on him and Tiger standing their contemplating the next strategic shot. Nevertheless such is fascinating because it is almost like NASCAR with even the pit crew wearing the logo’ed attire. Paying hundreds of thousands of dollars to wear a certain shirt made by Nike on the Golf Course, as a caddie seems rather cool. Sure why not?
Apparently the strategy of sports wear apparel endorsements pays off big time with sports fans and keeps the company’s name in the spot light, which in turn means more high-end retail sales, which as Wall Street puts it adds to the bottom line, shareholders equity and quarterly profits and therefore you can expect this sports apparel sponsorship trend to continue and big time. Think on this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
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Colt Apparel
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